Clothing brands in Rome

Local clothing brands in Rome, Italy you'll actually see on shelves and signage.

• Zara Italia (Cheaper) — Cheaper than the US. Milan stores carry more of the collection than most.
• OVS (Cheaper) — Italy's everyday clothing chain. Good for a cheap replacement jacket or swimwear.
• Zara / OVS (Cheaper) — Milan is fashion capital. Zara, H&M, plus Italian brands.
• Coin (Similar) — Mid-market department store; decent homeware and a rooftop bar in some branches.

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