Clothing brands in Tokyo

Local clothing brands in Tokyo, Japan you'll actually see on shelves and signage.

• Uniqlo (Similar) — Japanese brand. Better quality basics than H&M. Flagship in Ginza.
• GU (Cheaper) — Uniqlo's cheaper sibling, trend-led. Good for a quick wardrobe top-up.
• Shimamura (Cheaper) — Japan's biggest budget clothing chain. Think Winners but Japanese style.
• Don Quijote (Donki) (Cheaper) — Chaotic discount stores selling clothing, cosmetics and souvenirs until very late.

All equivalents in Tokyo · Tokyo guide